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Is Manthan right for you?

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At Manthan, I help products and services find their paying customers to create pivots and growth—through research, design thinking, and product strategy.

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I've spent 20+ years inside high-growth tech companies like Booking.com, nvidia, IBM, and Sendcloud helping products and program teams turn user insights into winning products. With lived experiences across Europe, Asia, and the US, I bring geo-cultural perspectives to every project…especially helpful if your next bet is global expansion.

ManthanUX is my way to help purpose led B2B and B2C teams professionalise user research, design thinking, and service design. I specialize in coaching teams, creating and scaling discovery+evaluation practices that transform how teams use user insights.

I equip your teams to prioritise and build features that reduce costly rework and accelerate product-market fit…something that your target users are willing to pay for.

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Why Manthan

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Manthan is a Sanskrit word that means introspection, contemplation, and the pursuit of deeper understanding. It reflects the thoughtful, reflective approach at the heart of this work.

Manthan obsesses over its vision to create meaningful, culturally aware and inclusive products and services that goes beyond surface-level solutions.

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Soma’s Journey

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With over 20 years of experience working in tech and product teams at Dell, NVIDIA, IBM, and Booking.com, I bring nuanced knowledge rooted in real-world challenges and cross-functional collaboration.

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Our working relationship

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Flexible collaboration. Deep partnership.

My role is to enable your product/organisation/team with systems, centered around customer insights so you can make delivery decisions with reduced risk and increased confidence.

I collaborate through:

• Fractional research and design leadership
• Interim purpose-led research and service design for high impact problems
• Discovery enablement training, workshops, and advisory
• Career coaching for women from diverse cultures

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This journey has been enriched by working with incredible organisations like:

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I don’t rush into solutions. I begin with conversation.

If that resonates, Let’s connect.

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[email protected]

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@somaray

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Book a free Breakthrough Consultation

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